Kenya has not been left out in the prestigious event .In 2003, Miss World Kenya:–the oldest and most widely recognized pageant in the country took on a positive turn under the management of Ashleys Kenya Limited starting a journey of status restoration and re invigoration.

Ashleys Kenya; proprietors of Ashleys Hair & Beauty Academy, has over the years been associated as a key player within the beauty and pageantry industry. Its concerns regarding management, low publicity and general public interest and perceived lack of commitment during previous years prompted the company to acquire the franchise for the pageant. The pageant in the last 9 years has attracted well over 3000 contestants to the pageant showcasing before live audiences of over 5000 people. Mrs. Terry Mungai, C.E.O of Ashleys Kenya Limited comments “Ashleys Kenya will adhere strictly to the pageant theme “Beauty with a purpose” by emphasizing strongly morals and hospitality aspects, moving the event from night club affair to a family affair”

Miss World Kenya 2012 (Shamim Ali) - Representing Kenya in China